Announcement: Karine Ysebrant de Lendonck & Nathalie Laneret nominated as Co-Chairs of FEDMA AI Working Group

FEDMA is proud to recognize the nomination of two outstanding leaders as Co-Chairs of our FEDMA Working Group on Artificial Intelligence — Karine Ysebrant de Lendonck from BAM and Nathalie Laneret from Criteo — whose work continues to shape the future of ethical, human-centered AI in marketing and data-driven innovation.

Karine Ysebrant de Lendonck: Bridging Creativity, Strategy, and Ethics

Karine is a transformational leader at the intersection of storytelling, media strategy, and AI ethics. With a career spanning executive leadership, media innovation, and organizational transformation, Karine has consistently demonstrated how creativity and technology can work hand in hand to drive meaningful change.

Currently CEO & Executive Producer at Milly Films International, Karine oversees the strategic direction and growth of a dynamic international film company. Her previous role as Head of Media at Publicis Belgium saw her lead large teams to success, culminating in the agency being named Agency of the Year 2023.

Karine is also a certified expert in AI & Business Strategy (MIT Sloan) and plays a pivotal role in shaping ethical AI practices. As an AI Ethics Expert at BAM (Belgian Association of Marketing), she contributed to the development of Belgium’s first AI Ethics Charter for Marketing, guiding organizations through the evolving landscape of human-machine collaboration and responsible innovation.

BAM is a community of Meaningful Marketers in Belgium, helping marketers and businesses—large and small—stay relevant as professionals and brands by practicing more meaningful marketing. 

Nathalie Laneret: Championing Digital Ethics and Governance

Nathalie Laneret brings a wealth of expertise in digital ethics, data governance, and regulatory affairs. At Criteo, she ensures that innovation is not only technologically advanced but also aligned with the highest standards of ethical and legal compliance.

Her leadership is instrumental in navigating the complex intersection of AI, data privacy, and public policy—ensuring that Criteo’s AI-driven solutions remain transparent, accountable, and trustworthy.

Criteo, a global leader in commerce media, has over two decades of experience in machine learning. Its Paris-based AI Lab, comprising more than 120 researchers and engineers, is a hub of excellence in both applied and fundamental AI research. The lab collaborates with some of the world’s most prestigious universities and research institutions, reinforcing Criteo’s commitment to responsible innovation.

At FEDMA, we are committed to promoting leadership that balances innovation with integrity. The nomination of Karine Ysebrant de Lendonck and Nathalie Laneret reflects the growing importance of ethical leadership in the age of AI. We congratulate them both and look forward to their continued contributions to a more responsible and human-centered digital future.