FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01
  • Home
  • About us
    • Our Principles
    • National Association Members
    • Corporate Members
    • Governance & team
  • Latest News
  • Policy Area
    • Position Papers
    • Consumer Protection
    • Data Transfers
    • Digital Economy
    • Privacy & Data Protection
  • FASt
  • Projects
    • Ethical AI-Powered Marketing Charter
    • AI Policy
    • Education – PEEAC
    • Educational Hub
    • Sustainability Best Practices Guide
    • Legal Fact pack
    • Code of Practice for the Use of Personal Data
  • Contact
Subscribe
✕

Industry Calls for a Reset of the DFA to Ensure Simplification & Better Regulation

16 March 2026

Today, a broad coalition of European and international business associations — including FEDMA — sent a joint letter to Executive Vice-President Henna Virkkunen and Commissioner Michael McGrath urging the European Commission to pause and recalibrate the Digital Fairness Act (DFA). The signatories highlight growing concerns that the current trajectory of the DFA risks contradicting the EU’s stated goals of simplification, competitiveness, and Better Regulation.

While the DFA is presented as part of the Commission’s simplification agenda, the preparatory work instead points toward additional layers of regulation, creating potential overlaps with existing EU laws already governing digital and consumer protection. The letter warns that this approach could lead to legal uncertainty, increased compliance burdens, and the duplication of requirements similar to those in the DSA, DMA, and forthcoming AI Act.

The industry also notes that the 2024 Fitness Check on consumer law, used as key evidence for the DFA, does not capture the significant legislative reforms that have since entered into force — leaving the assessment incomplete. Both the Commission’s own Regulatory Scrutiny Board and several EU Member States have echoed concerns about the insufficient evidence base and the need to ensure alignment with the EU’s overarching simplification objectives.

To restore coherence and effectiveness, the letter calls for EU policymakers to refocus the DFA around two core priorities:

  1. Improving enforcement of existing legislation, including better coordination across Member States and at EU level. With many issues already covered by current rules, enforcement — not new laws — should be the first remedy.
  2. Ensuring clarity and consistency across the EU digital rulebook, particularly regarding consumer protection, data protection, AI, and digital services legislation. Avoiding duplication and contradictions will strengthen the Single Market and improve trust for both businesses and consumers. 

The signatories urge the Commission to ensure that the DFA aligns fully with the EU’s competitiveness and Better Regulation goals, avoiding unnecessary regulatory burdens at a time when Europe must focus on growth. They also express willingness to engage constructively with the Commission to help steer the initiative toward a more coherent and effective outcome.

Read the joint letter
Share

RECENT NEWS

  • Industry Calls for a Reset of the DFA to Ensure Simplification & Better Regulation16 March 2026
  • Position on the Digital Fitness Check: A Call for Coherent, Innovation‑Friendly EU Digital Regulation12 March 2026
  • FEDMA Position Paper on Digital & AI Omnibus Proposal4 February 2026
  • FEDMA Unveils New Paper on Marketers’ Perspectives on PETs at High‑Level Brussels Event2 February 2026

© Fedma 2025

Made with ❤️ by MFM Digital

Contact us

rue de la Loi, 155
BE-1040 Brussels, Belgium

+32 2 779 4268

info@fedma.org

Follow us


EU Transparency registry number: 39300567160-02

Support

Privacy Policy

Terms and Conditions

Intranet

Subscribe
Subscribe Become a member Intranet

Follow us

Support

Terms and conditionsPrivacy PolicyIntranet –

Become a member now

To discuss FEDMA Membership, please contact rdewouters@fedma.org or book an introductory call via Microsoft Bookings.

SEND EMAIL INTRODUCTORY CALL

Never see this message again.

DO NOT MISS OUR NEWS

Subscribe to our Newsletter