Ahead of the trilogue meeting on 29 September, associations representing companies from European news media, press and data marketing would like to raise serious concerns about one of the conclusions of the 4th technical trilogue […]
Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments. FEDMA Talks: In first-party data we trust […]
FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a better future, an event that aims to bring together industry, […]
FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify some of the issues we had raised. FEDMA had […]
Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing efforts to agree on a new, strengthened EU-U.S. framework […]
FEDMA is very pleased that the EU institutions granted adequacy to the UK. FEDMA supported this decision so as not to block data transfers between the UK and the EU. UK DMA CEO, Chris Combemale, […]
FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value. For more information, please click […]
FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in online advertising. The panel was moderated by Konrad Shek, […]
As follow-up to its Digital Decade Communication of 9 March, the Commission launched a public consultation on the formulation of a set of principles to promote and uphold EU values in the digital space. Aimed […]
Fedma 2021
