Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments.
FEDMA Talks: In first-party data we trust – Interview with Tim Roe, RedEye
For its first interview, FEDMA spoke with Tim Roe, Compliance Director of RedEye, a company specialized in marketing automation solutions.
Tim Roe discussed the central role of transparency and informed choice in the data and marketing sector as drivers of individuals’ trust online. He pointed out how balancing privacy and competition can address the increasing concentration of data in the hands of a few large platforms. Tim Roe gave also his view on the impact of the announced phase-out of third-party cookies on marketers and the challenge/opportunity for the industry to find more privacy-friendly solutions.
View the full video below: