Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing efforts to agree on a new, strengthened EU-U.S. framework […]
FEDMA is very pleased that the EU institutions granted adequacy to the UK. FEDMA supported this decision so as not to block data transfers between the UK and the EU. UK DMA CEO, Chris Combemale, […]
FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value. For more information, please click […]
FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in online advertising. The panel was moderated by Konrad Shek, […]
As follow-up to its Digital Decade Communication of 9 March, the Commission launched a public consultation on the formulation of a set of principles to promote and uphold EU values in the digital space. Aimed […]
11 May 2021 – The global business community that our organisations jointly represent is disappointed by the negative vote on the draft EU-UK adequacy decisions in the European Parliament’s Civil Liberties Committee (LIBE Committee) on […]
Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Federation of European Data & Marketing (FEDMA) and the Global Data […]
Brussels, 7 May 2021 – Earlier this week, FEDMA published its new name and visual identity to better reflect the reality of the data-driven marketing industry in Europe. FEDMA, which now stands for the Federation […]
FEDMA has updated the privacy policy of its official website, following the integration of Google Analytics into the website’s functionalities. This update is part of FEDMA’s broader overhaul of its communication strategy initiated by Robin […]
8 April 2021 – The Federation of European Direct and Interactive Marketing (FEDMA) is pleased to welcome the arrival of 2 new staff members on its team. Following a reshuffling last year, FEDMA leadership took the […]
Fedma 2021
