Data marketing has a crucial role to play in economic relaunch

In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by confinements imposed across Europe to face the spread of COVID-19.

Along with the rest of the European economy, the European Data Marketing industry is struggling with the economic crisis as ad spend is heavily impacted. Nonetheless, we play a crucial role in helping marketers to effectively communicate reliable information and services to individuals seeking more and more to navigate these difficult times, stay safe and healthy.

In particular, FEDMA calls on policy makers and regulators to ensure data can be leverage to its full potential to support European economy, while respecting existing legislations and consumer’s expectation.