Germany consults Member States on next steps for ePrivacy
Germany has taken the Presidency of the Council of the EU on the 1st of July. The Presidency is planning a first TELEWG on the 13th of July to discuss the progress on the ePrivacy […]
Year: 2020
FEDMA co-sign industry letter to urge Apple to adopt standards promoting interoperability and predictable privacy
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
What does the future hold for marketing and legitimate interest?
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
FEDMA leadership team reelected to continue effort towards responsible industry in a balanced legislative environment
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
Latest ePrivacy updates from the Croatian Presidency
The Croatian Presidency issued a progress report ahead of the end of its mandate on the 30th of June. A progress report is normally adopted at the Council of ministers which ends a Member States […]
What the EDPB plans for 2020
The European Data Protection Board published its annual report on the 18th May. The document includes an interesting note on what to expect from the DPAs in 2020. Furthermore, the document is a full recap […]
Data marketing has a crucial role to play in economic relaunch
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
2019 Keep Calm & Foster Trust: Have a look at FEDMA’s event at the European Parliament and listen to our speakers
“Keep Calm & Foster Trust: In the GDPR era, how industry actions and the right EU digital policies can support consumer trust and innovation” On the 18th November 2019, FEDMA organized its annual data protection […]
FEDMA centralises national information on the impact of COVID-19 on the Data Marketing industry
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
COVID-19: European Commission to use “every available euro in the EU budget”
On the 2nd April, European Commission President Ursula van der Leyen presented a new set of measures taken by the European Commission to respond to the coronavirus outbreak. These new action complements the ones adopted […]