The draft version of ePrivacy Regulation is aimed to reinforce trust and security in the Digital Single Market as well as to make it easier for European consumers to manage their privacy online. However, the current legislative proposal by the European Commission could instead damage the everyday experience of European users with less free content and services, fewer media diversity, less innovative application and more confusion with a constant need to grant consent for sharing data.
FEDMA, together with trade associations from the advertising sector, wanted to communicate to policy markers the role of advertising in the digital economy, and the importance of having a balanced legislative framework. The campaign #LikeABadMovie demonstrates the potential impact the ePrivacy Regulation could have with 4 trailers, showing how the digital world could change for consumers under the future legislation:
The campaign also includes an alternative ending, showing which measures are needed to prevent a negative impact of the regulation on the European users. The industry suggests policymakers to alleviate the damage by including other grounds for data-processing (e.g. legitimate interest), by encouraging better informed consumers, and by aligning the text with General Data Protection Regulation (GDPR).
More information is available on the website on the campaign – http://www.likeabadmovie.eu/ and on social media by the hashtag #LikeABadMovie.
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