The Office Team
Meet the office team to take you there. The personal conversation can not be replaced by anything. If you have any questions, please contact the office team. Géraldine Proust EU Legal Affairs Manager “There are […]
Month: October 2016
PEEAC – all information needed
PEEAC: Certified Courses Please find below a list of courses certified by PEEAC: European Diploma in Direct and Interactive Marketing Bavarian Academy of Advertising and Marketing, Germany Cardiff Business School, UK DDA (Deutsche Direktmarketing Akademie), […]
Join FEDMA now!
Membership request We encourage you to fill in our FEDMA membership request form. You are invited to consult our membership page. FEDMA has an annual membership fee. This fee depends on the importance of your […]
The Role of FEDMA
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of European DMAs and significant companies who […]
Our principles
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]
FEDMA’s Mission
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
FEDMA represents
1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products […]
Europe’s businesses depend on data-driven marketing
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing campaigns
A data-driven business
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]