New standards for online advertising

23rd September 2016

FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]

Privacy Shield: October 1 Deadline Approaching

20th September 2016

20 SEPT. The Privacy Shield program was concluded between the EU and the US in August this year. Many companies have joined this program, which replaces the U.S.-EU Safe Harbor Framework as a mechanism for […]

Welcome to the FEDMA website!

16th September 2016

You’ll find on this new website all the news related to FEDMA’s activities, our position papers and events for the data-driven marketing industry. FEDMA’s missions are to foster ethics and privacy in marketing, harness the potential […]