ABOUT US
Who we are
The role of FEDMA
The Federation of European Data and Marketing (FEDMA) is one of the most respected and influential advocacy trade associations in Brussels on all matters related to privacy, consumer protection and data-driven marketing. Our objective is to promote and protect the European data driven marketing industry by creating greater acceptance and usage of data marketing by European consumers and business communities.
FEDMA develops ethical standards for the industry to ensure greater consumer trust, and fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may operate and develop.
We operate thanks to the participation of its network of national Data Marketing Associations (DMAs) across Europe and significant companies that have an interest in influencing EU legislation.
Data-Driven Marketing
Data-driven marketing is a vital component of the European economy, annually contributing billions of Euros across the 27 member states and the UK. Businesses use data-driven marketing to talk directly to existing and potential customers to promote products or services. It allows them to target people with a personalized message, in a cost-effective way to generate sales, builds long-lasting relationships with customers, and raises brand awareness. It’s a data-driven industry that relies on data to deliver targeted, relevant, timely messages and enhance the customer’s experience. The industry has a large presence offline and online, in the form of advertising mail, mobile, email, social media, online, and telemarketing. FEDMA’s members use data for effective marketing and improved customer experience through all communications channels. FEDMA’s members cover the full customer value chain for prospects and existing customers, from data analysis to performances.
ABOUT US
DMA Members
ABOUT US
Industry Members
Board Members
DR. Sachiko Scheuing
- European Privacy & AI Governance Officer at ACXIOM
- Co-Chair, FEDMA
Mattias Grundström
- Head of law and public affairs at SWEDMA
- Co-Chair, FEDMA
MR. Axel Tandberg
- CEO and Founder, LavaPartners
- Treasurer, FEDMA
- Chair of the FEDMA Legal Affairs Committee
André Novais de Paula
- President, AMD
César Tello
- CEO, Adigital
Joachim Fauth
- Legal Director at Reader’s Digest Verlag Das Beste GmbH
- Vice Chair of the FEDMA Legal Affairs Committee
Magdalena Brzeska
- Vice President, PSMB
Marine Gossa
- Deputy Managing Director for Public Affairs, Alliance Digitale
Martin Nitsche
- Co-President, DDV
- Founder and Managing Partner of SocialSpark GmbH and Solveta GmbH
FEDMA Secretariat
Robin de Wouters
Director General, CIPP/E
Before joining FEDMA, Robin was the Communication Coordinator at the European Interactive Digital Advertising Alliance (EDAA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the EDAA since 2022.
Book a meeting with Robin here.
Hadewich Van Alst
Public Affairs Manager
Before joining FEDMA, Hadewich worked as Policy Advisor at Assuralia, the Belgian insurance trade association. Over the years, she gained valuable experience as a consultant and legal professional across various companies. She holds two Bachelors of Laws (in French Law and British Law) and a master’s degree in European law. Hadewich brings extensive expertise in European law and public policy, with a specialization in digital policies.
Book a meeting with Hadewich here.
