Major steps forward in consumer law

7th March 2019

Member states’ ambassadors meeting in the Council’s Permanent Representatives Committee agreed today on the Council’s position on a draft directive which amends four existing EU directives protecting consumers’ interests. The draft directive covers a wide […]

Legitimate interest: the debate!

21st February 2019

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

GDPR: A tour of the self-regulation landscape

22nd November 2018

The GDPR provides for the adoption of codes of conduct (‘codes’) and the accreditation of certifications in order to help data controllers and data processors prove that they are in compliance with the GDPR and […]

Legitimate interest: the debate!

8th November 2018

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

Artificial Intelligence: Beyond Privacy

26th February 2018

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA.  The joyous entry of digital society into our privacy thinking has shifted up a gear […]

1 2