CRODMA’s new project on integrated marketing

11th July 2019

CRODMA – Croatian Association for Direct and Interactive Marketing is a professional association established in 2007. It became a full member of FEDMA in 2008. CRODMA promotes direct marketing by organizing international scientific-expert Conferences and […]

ePrivacy: Romanian Presidency moving forward

21st March 2019

The Romanian Presidency of the Council is moving forward with the ePrivacy file. The Telecommunication working group (TELEWG) of the Council has met on the 12th and 14th of March to discuss the file. Now […]

Major steps forward in consumer law

7th March 2019

Member states’ ambassadors meeting in the Council’s Permanent Representatives Committee agreed today on the Council’s position on a draft directive which amends four existing EU directives protecting consumers’ interests. The draft directive covers a wide […]

Legitimate interest: the debate!

21st February 2019

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

GDPR: A tour of the self-regulation landscape

22nd November 2018

The GDPR provides for the adoption of codes of conduct (‘codes’) and the accreditation of certifications in order to help data controllers and data processors prove that they are in compliance with the GDPR and […]

Legitimate interest: the debate!

8th November 2018

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

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