FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing efforts to agree on a new, strengthened EU-U.S. framework […]
FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in online advertising. The panel was moderated by Konrad Shek, […]
Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Federation of European Data & Marketing (FEDMA) and the Global Data […]
11 May 2021 – The global business community that our organisations jointly represent is disappointed by the negative vote on the draft EU-UK adequacy decisions in the European Parliament’s Civil Liberties Committee (LIBE Committee) on […]
Geraldine Proust, Director for Public Affairs at FEDMA, was invited by Tim Van Canneyt, Partner at Fieldfisher and Privacy Connect by Onetrust, at their Belgium chapter, to join a panel on GDPR Codes of Conduct. […]
GDPR and the UK Data Protection Act were implemented in May 2018 following more than six years discussions in the EU legislative processes and a further two years implementation period for companies and governments. The […]
Good morning. It is a pleasure to be here and to resume the discussion of Adtech and GDPR following a pause during the pandemic. Back in 2019 the ICO identified specific challenges within behavioural advertising, […]
On Friday 27th November, FEDMA was selected and invited by the European Data Protection Board to discuss legitimate interest. The French, Belgium, Spanish and Luxembourg DPAs moderated the discussions on the topics of the nature […]
FEDMA continues to support self regulation in general and more particularly, co regulation for data protection. For example, FEDMA is committed to updated its Code of Conduct to the GDPR. FEDMA also called for the […]
Fedma 2021
