Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
In September 2018, President Juncker highlighted in his State of the Union Address that it is every European citizen’s right to be able to vote with a full understanding and undistorted perception of the political […]
13th September – Brussels – Together with 72 other organisations, FEDMA is calling for European policy makers to further work on the Direct Marketing rules of the draft ePrivacy Regulation. The ePrivacy Regulation, which is […]
Despite cultural and economic differences, new research from the GDMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data 24 May 2018: Consumers are more aware than ever of […]
Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA. The joyous entry of digital society into our privacy thinking has shifted up a gear […]
As businesses prepare for the new rules with the General Data Protection Regulation (GDPR) coming into force in 100 days, almost two-thirds (61%) of consumers in the United Kingdom are already happy with the amount […]
The DDMA published a research contributes to the social debate on privacy. They investigate which internal and external factors influence this concept, pointing out the implications for organizations’ data propositions and for public education and […]
30 September 2016; The digitalization and the use of ‘big data’ in industry will have a lot of potential for growth in Europe in the coming years. However, the EU has a discussion about the […]
FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]
20 Sep 2016; Companies that are active in Europe and who are making changes in the way to meet the reforms of EU data protection laws must face increasing disturbances and higher costs. Measures that companies […]
Fedma 2017