Madrid, 7 October 2022 – On the occasion of the 30th anniversary of the European Advertising Standards Alliance (EASA), the Federation of European Data and Marketing (FEDMA) joined other EASA members to sign the Madrid […]
Join us virtually on 15 March from 15:00 to 17:00 CET for the launch of GDMA’s latest Global Attitudes to Privacy study. This virtual event will feature a presentation of the study and 2 panels […]
Brussels, BELGIUM — The Federation of European Data and Marketing (FEDMA) and 15 other leading trade associations representing startups, SMEs, technology, advertising, and media organisations sent a joint letter to Members of the European Parliament on […]
On November 2nd, FEDMA took part in a panel discussion on targeted online advertising organised by the Center for Data Innovation. The panel aimed at exploring how European businesses use digital advertising to generate growth, […]
Ahead of the trilogue meeting on 29 September, associations representing companies from European news media, press and data marketing would like to raise serious concerns about one of the conclusions of the 4th technical trilogue […]
Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments. FEDMA Talks: In first-party data we trust […]
FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a better future, an event that aims to bring together industry, […]
FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing efforts to agree on a new, strengthened EU-U.S. framework […]
Fedma 2021
