Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
The European Data Protection Board published its annual report on the 18th May. The document includes an interesting note on what to expect from the DPAs in 2020. Furthermore, the document is a full recap […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
On the 2nd April, European Commission President Ursula van der Leyen presented a new set of measures taken by the European Commission to respond to the coronavirus outbreak. These new action complements the ones adopted […]
FEDMA calls for industry support because brands’ capacity to reach out to customers and prospects is being challenged. What happened? A fair and balanced processing of data for sponsoring is heavily fined. The Tennis Association […]
The EDPB and the individual EEA Supervisory Authorities (SAs) contributed to the evaluation and review of the GDPR for the upcoming European Commission 2020 report. The EDPB is of the opinion that the application of […]
Fedma 2019