GDPR and the UK Data Protection Act were implemented in May 2018 following more than six years discussions in the EU legislative processes and a further two years implementation period for companies and governments. The […]
Good morning. It is a pleasure to be here and to resume the discussion of Adtech and GDPR following a pause during the pandemic. Back in 2019 the ICO identified specific challenges within behavioural advertising, […]
On Friday 27th November, FEDMA was selected and invited by the European Data Protection Board to discuss legitimate interest. The French, Belgium, Spanish and Luxembourg DPAs moderated the discussions on the topics of the nature […]
FEDMA continues to support self regulation in general and more particularly, co regulation for data protection. For example, FEDMA is committed to updated its Code of Conduct to the GDPR. FEDMA also called for the […]
FEDMA submitted its response to the consultation for the EU’s new ‘Consumer Agenda‘. One question touched upon the possibility to introduce an opt out system for consumers from personalised offers and prices. FEDMA considers overall […]
On the 29th July, the US congress held a hearing of the CEOs of Facebook, Amazon, Google and Apple, on the probe of the dominance of digital platforms, following a yearlong investigation. The hearing was […]
Following intensive consultations, the EU heads of state and government have reached agreement on a recovery fund to address the consequences of the pandemic and on a new Multiannual Financial Framework (MFF). The grants and […]
Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Fedma 2019