Member states’ ambassadors meeting in the Council’s Permanent Representatives Committee agreed today on the Council’s position on a draft directive which amends four existing EU directives protecting consumers’ interests. The draft directive covers a wide […]
FEDMA gave an interview to Privacy Laws & Business regarding the e-Privacy draft regulation. The Romanian presidency of the EU Council, which hopes to reach agreement on the e-Privacy file at Council within the next […]
Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
The GDPR provides for the adoption of codes of conduct (‘codes’) and the accreditation of certifications in order to help data controllers and data processors prove that they are in compliance with the GDPR and […]
Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
In September 2018, President Juncker highlighted in his State of the Union Address that it is every European citizen’s right to be able to vote with a full understanding and undistorted perception of the political […]
13th September – Brussels – Together with 72 other organisations, FEDMA is calling for European policy makers to further work on the Direct Marketing rules of the draft ePrivacy Regulation. The ePrivacy Regulation, which is […]
Despite cultural and economic differences, new research from the GDMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data 24 May 2018: Consumers are more aware than ever of […]
Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA. The joyous entry of digital society into our privacy thinking has shifted up a gear […]
As businesses prepare for the new rules with the General Data Protection Regulation (GDPR) coming into force in 100 days, almost two-thirds (61%) of consumers in the United Kingdom are already happy with the amount […]
Fedma 2017