Legitimate interest: the debate!

8th November 2018

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

Artificial Intelligence: Beyond Privacy

26th February 2018

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA.  The joyous entry of digital society into our privacy thinking has shifted up a gear […]

DDMA Study: What consumers think about data

24th November 2016

The DDMA published a research contributes to the social debate on privacy. They investigate which internal and external factors influence this concept, pointing out the implications for organizations’ data propositions and for public education and […]

New standards for online advertising

23rd September 2016

FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]