FEDMA represents the European data driven marketing industry.

1-to-1 marketing is a vital part of the European economy annually contributing over €100bn across the 27 Member States and the United Kingdom. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products or services. It allows them to target people with a personalised message and is a cost-effective way to generate sales, build long-lasting relationships with customers and raise brand awareness.

This data-driven industry relies on consumer data to deliver targeted, relevant, timely messages and enhance the customer’s experience. The industry has a large presence offline and online, in the form of advertising mail, mobile, email, social media, online and telemarketing.

However, we acknowledge that the growth of data driven marketing requires a right balance between the rights of the citizens and the needs for targeting of the communication and research industry. Find out more on FEDMA’s role here.

FEDMA PrinciplesCode of PracticeLegal Fact PackPosition Papers

FEDMA is also part of the Global Data and Marketing Alliance (GDMA), which represents the values of data-driven marketing associations on a global scale.