Read more about the FEDMA work areas:

The FEDMA is an European and international organization which represents the data driven marketing.
If you like to know more about our mission have a look at our mission statement.
In this two videos you can watch more about our focus in data & privacy or find out what our principles are.

The Role of FEDMA

The growth of data driven marketing requires a right balance between the rights of the citizens and the needs for targeting of the communication and research industry. More about this.


An important piece of work of FEDMA is to set up an effective educational program. Therefore the FEDMA European Assessment Center (FEAC) was founded. Read more about the concerted efforts.