The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]

Bridging marketing’s data and digital skills gap

10th October 2016

4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to reach £182 (€216bn) in 2016, which would mark a […]

Legal Notice

10th October 2016

FEDMA AISBL – Federation of European Direct and Interactive Marketing Postal address and seat: Avenue des Arts, 43 5th floor BE-1040 Brussels BELGIUM Phone:   +32 2 7794268 Fax:       +32 2 778 9922 eMail:      info@fedma.org […]

New standards for online advertising

23rd September 2016

FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]

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