FEDMA Article – On the 28th June, FEDMA, together with Chris Combemale, FEDMA’s Co-Chair, participated to a lunch organised by representatives of the advertising industry on ePrivacy with MEP Lauristin. Where also present representatives from […]
UK DMA – Data privacy: what the consumer really thinks 2015 It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy. Importantly, brands need to […]
FEDMA Article – The Belgium Direct Marketing Association (BDMA), the Interactive Advertising Bureau Belgium (IAB) and Stimulating Marketing (STIMA) have joined together to become BAM, the Belgian Association of Marketing. Relations between consumers, customers and […]
FEDMA Article – Estonia will hold the Presidency of the European Council in the second half of the year 2017 from July to December. Estonia’s Prime Minister Jüri Ratas, stated the priorities of the presidency […]
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Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
Benefits for you Timely Intelligence – receive incisive real-time information on breaking data-driven marketing related issues, through FEDMA’s Alerts, Newsletters and Publications: Real time news via internal social media. An ad hoc legal affairs newsletter. […]
FEDMA calls for marketers to be responsible to society, not just their business as it announces the appointment of new leadership team Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the […]
As you may know FEDMA held a special event on the ePrivacy directive. For all participants, speakers and visitors of our web page we offer to have a look to two different videos taken at […]
Fedma 2017