FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of the data and marketing industry in Europe in Brussels. It operates mainly through the participation of 21 European DMAs and […]
FEDMA received, from the European Data Protection Board, an invitation to express our interest for an upcoming workshop on legitimate interest, to be held on the 27th November 2020. FEDMA responded positively to the invitation. […]
On behalf of EMMA (European Magazine Media Association), ENPA (the European Newspaper Association) EPC (European Publishers Council), FEDMA (Federation of European Direct and Interactive Marketing), EGTA (Association of TV and radio sales houses), ZAW (German […]
FEDMA continues to support self regulation in general and more particularly, co regulation for data protection. For example, FEDMA is committed to updated its Code of Conduct to the GDPR. FEDMA also called for the […]
FEDMA submitted its response to the consultation for the EU’s new ‘Consumer Agenda‘. One question touched upon the possibility to introduce an opt out system for consumers from personalised offers and prices. FEDMA considers overall […]
The European Commission plans to publish a proposal on AI early 2021. This initiative should ensure that AI is safe, lawful and in line with EU fundamental rights. The overall goal is to stimulate the […]
At the Civil Liberties (LIBE Committee) in the European Parliament, stakeholders discussed Schrems II ruling. MEPs voiced concern over lack of legal certainty to outrage at this repetitive ongoing issue. Fear of China was highlighted. […]
In July, the European Council reached an agreement on the EU’s future long-term budget (MFF) for 2021-2027, as well as a recovery package to help EUMS recover from the Covid-19 pandemic and support investments in the green […]
On the 29th July, the US congress held a hearing of the CEOs of Facebook, Amazon, Google and Apple, on the probe of the dominance of digital platforms, following a yearlong investigation. The hearing was […]
Following intensive consultations, the EU heads of state and government have reached agreement on a recovery fund to address the consequences of the pandemic and on a new Multiannual Financial Framework (MFF). The grants and […]
Fedma 2019