The EU economy needs 1-to-1 marketing
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
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Our principles
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]
The three big economies lead the way
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
1-to-1 marketing creates sales
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
