Worth thinking of
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
News View
The EU economy needs 1-to-1 marketing
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
Our principles
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]
The three big economies lead the way
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
1-to-1 marketing creates sales
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales