20 SEPT. The Privacy Shield program was concluded between the EU and the US in August this year. Many companies have joined this program, which replaces the U.S.-EU Safe Harbor Framework as a mechanism for […]
FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]
30 September 2016; The digitalization and the use of ‘big data’ in industry will have a lot of potential for growth in Europe in the coming years. However, the EU has a discussion about the […]
20 Sep 2016; Companies that are active in Europe and who are making changes in the way to meet the reforms of EU data protection laws must face increasing disturbances and higher costs. Measures that companies […]
20 September 2016 The EU and the government of the USA must find a fair, actual and for both sides satisfactory solution for the taxation of the profits of worldwide active enterprises. Margrethe Vestager, EU […]
4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to reach £182 (€216bn) in 2016, which would mark a […]
1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing campaigns
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
Fedma 2021
