20 September 2016 The EU and the government of the USA must find a fair, actual and for both sides satisfactory solution for the taxation of the profits of worldwide active enterprises. Margrethe Vestager, EU […]
4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to reach £182 (€216bn) in 2016, which would mark a […]
1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing campaigns
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
Fedma 2019