Is Privacy Shield strong enough?

22nd November 2016

22nd November 2016 – Just three months have passed since EU-US Privacy Shield was agreed and at least two allegations have already been submitted to the courts of the EU. One of the challenges was […]

DDMA Study: What consumers think about data

24th November 2016

The DDMA published a research contributes to the social debate on privacy. They investigate which internal and external factors influence this concept, pointing out the implications for organizations’ data propositions and for public education and […]

Privacy Shield: October 1 Deadline Approaching

20th September 2016

20 SEPT. The Privacy Shield program was concluded between the EU and the US in August this year. Many companies have joined this program, which replaces the U.S.-EU Safe Harbor Framework as a mechanism for […]

New standards for online advertising

23rd September 2016

FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched its own Acceptable Ads Platform, setting criteria of size […]

Bridging marketing’s data and digital skills gap

10th October 2016

4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to reach £182 (€216bn) in 2016, which would mark a […]

The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]

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