Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments. FEDMA Talks: In first-party data we trust […]
FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a better future, an event that aims to bring together industry, […]
FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify some of the issues we had raised. FEDMA had […]
8 April 2021 – The Federation of European Direct and Interactive Marketing (FEDMA) is pleased to welcome the arrival of 2 new staff members on its team. Following a reshuffling last year, FEDMA leadership took the […]
On February 10th, Member States’ representatives from the Council of the EU agreed on a negotiating mandate for the draft ePrivacy Regulation after almost four years of intense discussions. The text approved by the EU […]
On February 10th, the Council of the European Union confirmed the mandate for negotiations on the ePrivacy Regulation. Following almost four years and eight EU presidencies, EU Member States’ compromise has tried to set the […]
FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing efforts to agree on a new, strengthened EU-U.S. framework […]
FEDMA is very pleased that the EU institutions granted adequacy to the UK. FEDMA supported this decision so as not to block data transfers between the UK and the EU. UK DMA CEO, Chris Combemale, […]
Fedma 2021
