FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
8 April 2021 – The Federation of European Direct and Interactive Marketing (FEDMA) is pleased to welcome the arrival of 2 new staff members on its team. Following a reshuffling last year, FEDMA leadership took the […]
On February 10th, the Council of the European Union confirmed the mandate for negotiations on the ePrivacy Regulation. Following almost four years and eight EU presidencies, EU Member States’ compromise has tried to set the […]
On February 10th, Member States’ representatives from the Council of the EU agreed on a negotiating mandate for the draft ePrivacy Regulation after almost four years of intense discussions. The text approved by the EU […]
FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value. For more information, please click […]
FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in online advertising. The panel was moderated by Konrad Shek, […]
Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Federation of European Data & Marketing (FEDMA) and the Global Data […]
As follow-up to its Digital Decade Communication of 9 March, the Commission launched a public consultation on the formulation of a set of principles to promote and uphold EU values in the digital space. Aimed […]
11 May 2021 – The global business community that our organisations jointly represent is disappointed by the negative vote on the draft EU-UK adequacy decisions in the European Parliament’s Civil Liberties Committee (LIBE Committee) on […]
Brussels, 7 May 2021 – Earlier this week, FEDMA published its new name and visual identity to better reflect the reality of the data-driven marketing industry in Europe. FEDMA, which now stands for the Federation […]
FEDMA has updated the privacy policy of its official website, following the integration of Google Analytics into the website’s functionalities. This update is part of FEDMA’s broader overhaul of its communication strategy initiated by Robin […]
Geraldine Proust, Director for Public Affairs at FEDMA, was invited by Tim Van Canneyt, Partner at Fieldfisher and Privacy Connect by Onetrust, at their Belgium chapter, to join a panel on GDPR Codes of Conduct. […]
Fedma 2021
