Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
Germany has taken the Presidency of the Council of the EU on the 1st of July. The Presidency is planning a first TELEWG on the 13th of July to discuss the progress on the ePrivacy […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
The Croatian Presidency issued a progress report ahead of the end of its mandate on the 30th of June. A progress report is normally adopted at the Council of ministers which ends a Member States […]
The European Data Protection Board published its annual report on the 18th May. The document includes an interesting note on what to expect from the DPAs in 2020. Furthermore, the document is a full recap […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
“Keep Calm & Foster Trust: In the GDPR era, how industry actions and the right EU digital policies can support consumer trust and innovation” On the 18th November 2019, FEDMA organized its annual data protection […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
Fedma 2019