Tribute to Giovanni Buttarelli
FEDMA is saddened by the news of the loss of Giovanni Buttarelli, the European Data Protection Supervisor. He was appointed EDPS in 2014 for a term of five years. As EDPS, he actively contributed to […]
News View
FEDMA priorities 2019 – 2024
click here to download the document FEDMA objectives for the new European Parliament and European Commission In today’s modern world, advertisement is a part of daily life, as expressed on public transportations, TV and radio, […]
Business presents new tool to improve consumer information
22nd July – Brussels – The European business community (15 organizations, including FEDMA) presents its voluntary tool (link) to better inform consumers when they’re shopping online. The aim is to help companies find good ways […]
Habemus presidentem: Ursula von der Leyen as the new head of the European Commission
On July 16th, the European Parliament in plenary elected Ursula von der Leyen President of the next European Commission and the first woman to hold this position. The ratification was achieved despite a very thin […]
CRODMA’s new project on integrated marketing
CRODMA – Croatian Association for Direct and Interactive Marketing is a professional association established in 2007. It became a full member of FEDMA in 2008. CRODMA promotes direct marketing by organizing international scientific-expert Conferences and […]
EU: The circling of legislative wagons to better protect consumers
Published in May 2019 by Data Guidance (with a 30 day exclusivity period) Although major legislative frameworks such as the General Data Protection Regulation (Regulation (EU) 2016/679) (‘GDPR’) and Directive 2002/58/EC on Privacy and Electronic […]
ICO AdTech report: a wake-up call for the industry
The Information Commissioner’s Office (ICO) in the UK published on the 20th of June a report on adtech and real time bidding. The report produced after the ICO reviewed how personal data is used in […]
FEDMA welcomes a new Board Member – SNCD
The Federation of European Direct and Interactive Marketing (FEDMA) welcomes the appointment of Mr Didier Farge, President of the Strategy Committee of the SNCD (French Data Marketing Industry Association) as new Board Member following its […]
EU ethical guidelines for trustworthy AI and the EU AI strategy
The European Commission aims at facilitating and enhancing cooperation on Artificial Intelligence (AI) across the EU to boost its competitiveness and ensure trust based on EU values. Following its strategy on AI for Europe, the […]
Post-electoral period: what is the European Commission doing?
Following the last EU election, the EU arena has mostly been dominated by political discussions relative to the race to the EU top jobs, i.e. the Presidency of the European Commission, Parliament, Council, the High […]