Suppression Files

  • Mailing Preference Service (MPS)

The Mailing Preference Service (MPS) is a free service funded by the direct mail industry to enable consumers (only natural persons) to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by the Information Commissioner’s Office.

The MPS will prevent the receipt of unsolicited direct mailings sent from member organisations of the DMA (UK) and also from organisations which are not members of the DMA (UK) Ltd.)

Its use is a condition of the DMA (UK)’s Code of Practice and the UK  Code of Non- Broadcast  Advertising Sales Promotion and Direct Marketing (the CAP code) (https://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20CAP%20pdf/The%20CAP%20Code.ashx administered by the Advertising Standards Authority (ASA) )

 Prospect lists should be screened against the MPS file; there is no requirement to screen existing customer lists against the MPS file, provided customers were told that their postal address would be used to send them unsolicited direct marketing and they were offered an unsubscribe/opt-out mechanism.

The MPS file is currently released on an individual level with a legacy file at household level. An individual can register onto the MPS file at a specific residential address. With the MPS file now at an individual level, this means that other individuals at the specific residential address who are not on the MPS file can continue to receive unsolicited direct mail.

Individuals can register on the MPS file:                                                                

  • their name and address details to prevent unsolicited direct mail from organisations with which they do not have an existing relationship;
  • a previous occupier at their current address;
  • their previous address;
  • details of someone who has died.

The file is updated daily. There are 3,038,169 registrations on the personal file (Aug 2019) and 3,474,674 on the legacy file.

Organisations must screen their prospect lists against the MPS at a minimum once every 90 calendar days.

Charges:

  • An Annual Licence: £1,260 + VAT
  • To receive a one-off file ONLY: £315 + VAT.
  • For a partial one-off download of up to 50% the full file ONLY: £68 + VAT

Consumers contact:

Mailing Preference Service

The DMA (UK) Ltd

70 Margaret Street

London W1W 8SS

United Kingdom

T 0345 70 34 599 (from UK Only)

E licencee@dma.org.uk

W http://www.mpsonline.org.uk/mpsr

 

  • Telephone Preference Service (TPS)

The Service is operated by the DMA (UK) Ltd under contract from the Information Commissioner’s Office (ICO), the UK National Data Protection Authority.

The Telephone Preference Service (TPS) is a central opt out register whereby individuals can register their wish not to receive unsolicited sales and marketing telephone calls.

The term individual includes consumers at their residential address, sole traders and, except in Scotland, partnerships.

It is a legal obligation and should be used against prospect lists. There is no need to use it against customer lists provided:

  • the organisation has an existing relationship with the consumer;
  • the consumer provided their telephone number directly to the organisation (not- sourced from a third party or appended);
  • the customer was offered the opportunity to unsubscribe/opt-out of receiving unsolicited telemarketing calls at the point of data collection.

Organisations must screen their prospect list against the TPS at a minimum of once every 28 calendar days. It is an offence to make an unsolicited telemarketing call to a number that has been on the TPS for 28 days or more.

As TPS registration only prevents marketing calls, organisations will still be able to call individuals for the purposes of genuine market research. However, organisations must not make marketing calls which are disguised as market research calls.

The TPS can accept the registration of mobile telephone numbers, however this will prevent the receipt of marketing voice calls but not SMS (text) messages. If individuals wish to stop receiving SMS marketing messages, they will need to send an ‘opt-out’ request to the company involved.

There are 18,929,040 numbers registered (Aug 2019).

Charges: Subscriptions can be purchased on an Annual or Ad-Hoc basis.

Please find the costs at: https://corporate.tpsonline.org.uk/index.php/tps/cost

Consumers contact:

Telephone Preference Service

The DMA (UK) Ltd

70 Margaret Street

London W1W 8SS

United Kingdom

0345 07 00 707 (from UK Only)

E tps@dma.org.uk

W www.tpsonline.org.uk

 

Companies contact:

Telephone Preference Service

The DMA (UK) Ltd

70 Margaret Street

London W1W 8SS

United Kingdom

T +44 20 72 91 33 20

E licensee@dma.org.uk

W www.tpsonline.org.uk

 

  • Corporate Telephone Preference Service (CTPS)

The Service is operated by DMA (UK) Ltd under contract from the Information Commissioner’s Office (ICO), the UK National Data Protection Authority.

Since 25 June 2004, corporate subscribers (public limited companies, limited companies, universities, Government Departments etc.) have been able to register telephone numbers on the CPTS file on which they do not wish to receive unsolicited direct marketing calls.

It is a legal requirement under the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004.

[http://www.legislation.gov.uk/uksi/2004/1039/contents/made]

As well, it is a legal requirement to screen prospect data against the CTPS file at a minimum of once every 28 calendar days prior to calling..  Organisations who are reported to the CTPS for breach of the above regulation are included in a monthly report sent to the national DPA.

Telephone numbers eligible for registration on the CTPs file include telephone numbers   belonging to  corporate bodies such as limited companies in the UK, limited liability partnerships in England, Wales and Northern Ireland or any partnership in Scotland, as well as departments and agencies, hospitals, Public Limited Companies and other public bodies.

There are 2,140,678 registrations (Aug 2019).

Charges: Subscriptions can be purchased on an Annual or Ad-Hoc basis.

Please find the costs at: http://corporate.ctpsonline.org.uk/index.php/ctps/cost

Registrations Contact:

Corporate Telephone Preference Service

DMA House

70 Margaret Street

London

W1W 8SS

United Kingdom

T + 44 20 7291 3310

E licensee@dma.org.uk

W http://www.tpsonline.org.uk/

 

  • Fax Preference Service (FPS)

The Service is operated by DMA (UK) Ltd under contract from the Information Commissioner’s Office (ICO), the UK National Data Protection Authority.

It is primarily aimed at corporate subscribers, as individuals have protection under the law and should not receive sales and marketing faxes unless they have given prior permission. Nevertheless, individual subscribers may also register their fax numbers if they wish. The registration on the FPS is free of charge.

It is a legal requirement that companies do not send such faxes to numbers registered on the FPS.

There are 2,065,411 registrations (Aug 2019)

Charges:

Subscriptions can be purchased on an Annual or Ad-Hoc basis. Please find the costs at:

http://corporate.fpsonline.org.uk/index.php/fps/cost

Consumers contact:

Fax Preference Service

The DMA (UK) Ltd

70 Margaret Street

London W1W 8SS

United Kingdom

T 0345 07 00 702 (UK only)

E fps@dma.org.uk

W www.fpsonline.org.uk

 

Companies contact:

Fax Preference Service

The DMA (UK) Ltd

70 Margaret Street

London W1W 8SS

United Kingdom

T +44 20 7291 3310

E  licensee@dma.org.uk

W http://corporate.fpsonline.org.uk

 

  • Baby Mail Preference Service

The Service is operated by The DMA (UK) Ltd since 2002.

The Baby MPS enables parents who have suffered the loss of a baby in the first weeks of life to register, free of charge, their wish not to receive baby related mailings.

Its use is not a legal requirement, but it is recommended as best practice: it is a condition of the DMA (UK)’s Code of Practice and the UK Non Broadcast Code of Advertising, Sales Promotion and Direct Marketing (CAP Code) administered by the Advertising Standards Authority.

The Service is only available online at the Service’s website. The file is updated Monday to Friday and registrations are put on the file the day they are received.

There are 32,294 registrations (Aug 2019).

Charges: Unlimited access for one year costs £300 + VAT.

 

Consumers contact:

 

Baby Mail Preference Service

DMA House

70 Margaret Street

London W1W 8SS

United Kingdom

T +44 20 7291 3310

E bmps@dma.org.uk

W http://www.mpsonline.org.uk/bmpsr/intro.html

Companies contact:

 

Baby Mail Preference Service

DMA House

70 Margaret Street

London W1W 8SS

United Kingdom

T +44 20 7291 3310

F +44 20 7323 4226

E licensee@dma.org.uk

W  https://corporate.mpsonline.org.uk/bmps

 

  • ‘Your Choice’ Preference Service for Unaddressed Mail

The Service is operated by the DMA.

Householders can ask distribution organisations to stop the delivery of unaddressed mail to their homes. Those organisations that are members of the DMA are obliged to observe that requirement.

To exercise the choice householders may contact the DMA by letter, fax, telephone or e-mail and ask for details.

Registration with Your Choice will last for 2 years, after which householders will need to re-register with the service.

Contact:

‘Your Choice’ Preference Scheme Dept.

DMA (UK)

DMA House

70, Margaret Street,

London

W1W 8SS

T +44 20 7291 3300

F +77 20 7323 4165

E yourchoice@dma.org.uk

 

  • Selection of other commercially availaible suppression files:

There is no legal requirement to screen against the suppression files listed below.  Screening against the suppression files may help to ensure that any UK consumer data your organisation uses is accurate and up to date. FEDMA and The DMA (UK) Ltd accept no liability for the use of the suppression files listed below or for any errors or omissions. You should make your own enquiries as the suitability of using any of the suppression files listed below for your organisation’s UK activities. Other suppression files not listed may be availiable.

 

  • The National Change of Address Update (NCOA Update)

The Service provides trusted, up-to-date address data, helping marketers to stay in touch with customers who’ve moved.

The NCOA Update file is built from the Redirection Service data of Royal Mail and uses information taken directly from the Redirection application forms of people who are moving. Thus, customers have already given Royal Mail their permission to forward their new contact details to organisations that have their old information.

You can purchase NCOA Update through an authorised reseller or directly from Royal Mail. The price will depend on the size of the database and number of matches.  Soon NCOA Update will offer a separate file containing customers’ email address and telephone numbers.

The NCOA® Update file contains approximately 23 million records, and is growing by 100,000 records per month.

Please visit:

http://www.royalmail.com/business/services/marketing/data-optimisation/ncoa-update

 

  • The Bereavement Register (TBR)

The Service is operated by the REaD Group.

It was Launched in February 2000 as a service to remove the names and addresses of people who have died from databases and mailing files.

Every record added to the file has been confirmed – negating the need for confidence level indicators.

The service is now used to screen over 70% of all direct mail sent within the UK and it is updated daily and released monthly.

The service is free of charge for the bereaved. The direct marketing companies pick up the costs when they subscribe to use the information we collect to update their mailing lists.

Contact:

The Bereavement Register

Freepost,

1 Newhams Row,

London,

SE1 3UZ

United Kingdom

T +44 20 7089 6403 / + 44 800 082 1230 (24 hour automated registration service)

F +44 20 7089 6401

E help@thebereavementregister.org.uk

W http://thebereavementregister.org.uk

 

  • Mortascreen (Deceased File)

It is a deceased supression file operated by Wilmington Millennium. It is updated monthly and contains the names and address details of over 10 million deceased individuals, with around 50,000 new records added each month.

For full product information and prices, please contact:

Mortascreen

Wilmington Millennium

The Chapel

The Sidings

Shipley

West Yorkshire BD18 1BN

United Kingdom

T +44 1274 53 88 21

E THETEAM@MORTASCREEN.CO.UK

W www.mortascreen.co.uk

 

  • Smartdepart

Smartdepart is a new suppression file from Tracesmart and is available exclusively through Wilmington Millennium.

It provides a definitive ‘gone away’ alert to preserve the database, presenting the companies with an authoritative alert for customers and prospects within their database that have moved home. It is updated every month.

The file is aggregated and distinctive to Lexis Nexis, and alone contains over 25 million records, spanning 10 years.

Contact:

Wilmington Millennium

T +44 1274 538821

E theteam@wilmingtonmillennium.co.uk

 

  • Smartlink

Smartlink is a proprietary forwarding address link database derived from Tracesmart’s holistic database of the UK population.

The Service was launched in April 2013 and is operated by Wilmington Millennium. It gives direct marketing firms access to the new addresses for ‘gone away’ customers, and it details consumer address movement spanning over a decade.

It can be purchased individually or as part of a data intelligence bundle alongside Mortascreen.

Contact:

Wilmington Millennium

The Chapel

The Sidings

Shipley

West Yorkshire BD18 1BN

United Kingdom

T +44 1274 538821

F +44 1274 538 835

E theteam@wilmingtonmillennium.co.uk

W www.wilmingtonmillennium.co.uk

 

Halo – The Deceased Fraud Prevention System

The Service is operated by Wilmington Millennium .

It addresses the requirement for the effective and early detection of deceased identity fraud using information derived from a number of sources, including Government records and the probate systems of England, Scotland and Wales.

It contains details of deceased individuals dating back to 1989 and it is based around a database of over 8 million deceased records, with each record fully verifiable.

All records are assigned a confidence rating from 1-10 based on the level of verification available for each entry.

The core deceased records are updated weekly.

Charges:

  1. a) Annual Bureau Licence – Bureau licences are charged on a cost per search basis. The fee per search is set on a sliding scale based on the expected number of searches during the licence period.
  2. b) Annual End User Licence – End user licences for companies who process their data in-house are available at a fixed annual fee. These fees are also on a sliding scale based upon database size.

In both of the above cases an initial supply fee and a monthly update fee will be charged. Accurate costing can be obtained via e-mail.

Contact:

Halo – The Deceased Fraud Prevention System

Wilmington Millennium

The Chapel

The Sidings

Shipley

West Yorkshire BD18 1BN

United Kingdom

T +44 1274 538821 – +44 1274 538888

F +44 1274 538899

E theteam@halofraudprevention.co.uk / karen.pritchard@wilmingtonmillennium.co.uk

W www.halofraudprevention.co.uk

 

Gone Away Suppression File (GAS)

The Service is operated by the REaD Group.

It was established in 1992 to address the problem of mailing people who have genuinely moved house.

It is updated daily with 450,000 – 650,000 new records added each month. 90% of all UK home movers are added to the GAS File within 12 months.

Contact:

Gone Away Suppression File (GAS)

The Data Agency

The Pavilion, 1 Newhams Row,

Bermondsey Street

London SE1 3UZ

United Kingdom

T +44 20 7089 6400

F +44 20 7089 6401

E enquiries@readgroup.co.uk

W https://readgroup.co.uk/services/data-quality/gas/

 

  • Gone Away Suppression File Reactive (GAS Reactive)

The Service is operated by the Data Agency, a REaD Group company, and is based on the trusted Gone Away Suppression File.

It provides verified forwarding addresses and new occupants linked to a goneaway and it keeps track of active customers when they move.

Contact:

GAS Reactive

The Data Agency

The Pavilion, 1 Newhams Row,

Bermondsey Street

London SE1 3UZ

United Kingdom

T +44 20 7089 6400

F +44 20 7089 6401

E enquiries@readgroup.co.uk

W https://readgroup.co.uk/services/data-cleaning/gas-reactive/

 

  • Qinetic

The Service was built by the REaD Group Ltd, by using best practice methodology, and was launched in 2012.

Qinetic is an advanced data suppression and insight product that gathers everything in one place and at one time. In that way, there is no complicated processing or cross-matching of multiple files.

It includes: goneaway and deceased suppression matches; relocation addresses; latest Occupier names (for the goneaway address); intra geo-dem profiles on matches (postcode level); date of birth; financial risk indicator (postcode level).

Contact:

The Data Agency

T +44 20 7089 6400

E enquiries@readgroup.co.uk

W https://readgroup.co.uk/services/data-cleaning/qinetic/

 

  • Equifax disConnect

The Service is operated by Equifax. It allows to screen databases against three suppression categories: gone-aways, deceased and do not mail. It removes non-responsive records from the campaign list.

It is updated monthly and it counts with 45 million records.

One off suppression and permanent flag options available.

Charges: available on a royalty or annual licence basis.

Contact:

T 0845 603 6772 (UK Only)

Whttps://www.equifax.co.uk/business/contact-us/en_gb/ https://www.equifax.co.uk/business/disconnect/en_gb

 

  • Acxiom Purity

The Service is operated by Acxiom.

It consists of a file of validated non-resident records for use as a gone away suppression tool.

It is updated on a quarterly basis.

Data is collected through Electoral Roll updates, on-going lifestyle surveys, subscriptions and warranty card responses.

Contact:

Acxiom Limited

17 Hatfields

London SE1 8DJ

United Kingdom

T +44 202 7526 5100

            E https://www.acxiom.co.uk/about-acxiom/contact-us/

W www.acxiom.co.uk / https://www.acxiom.co.uk/resources/purity-suppression/

 

  • Absolute Movers

The Service is operated by Experian. It is a data source for suppressing individuals who have moved, with more than 60 million records. It is updated monthly.

Contact:

Experian

Friars House

160 Blackfriars Road

London SE1 8EZ

United Kingdom

 

T +44 800 197 7920

E dataquality@experian.com

W https://www.experian.co.uk/assets/integrated-marketing/brochures/experian-suppressions.pdf