Fax Marketing B2B/B2C

B2B

It is permissible to perform direct marketing by fax to corporate subscribers (public limited companies, companies and their staff members) unless they:

  • have previously objected (opted-out) to unsolicited direct marketing by fax; or
  • have listed their fax number(s) on the Fax Preference Service.

B2C

It is not permissible to perform unsolicited direct marketing by fax to individual subscribers without their prior consent.