Fax Marketing B2B/B2C

B2B

At present, it is possible to send direct marketing fax to organisations unless they have required to be registered on the internal Do Not Contact list of the marketing organisation concerned.  

 

Once POPIA is fully in force, it will not be permissible to send faxes to organisations without their consent, unless data subjects are customers of the direct-marketers and:

  • Their contact details have been obtained in the context of the sale of a product or service;
  • They are marketed to for the purpose of marketing the marketer’s own similar products and services;
  • They have been given a reasonable opportunity to object, free of charge and in a manner free of unnecessary formality, to the use of their contact details at the time the information was collected and on the occasion of each communication with the data subject for the purposes of marketing.

Finally, it is not possible to send direct marketing faxes to individuals and organizations if they have registered on the DMA National OPT OUT Database

 

B2C

At present, it is possible to send direct marketing fax to individuals unless the individual’s fax number is registered on the Do Not Contact Database of the Direct Marketing Association (DMA) or on the internal Do Not Contact list of the marketing organisation concerned. The DMA Database is only accessible to DMA members.

 

Marketers must limit the hours to send marketing fax to the following:

  • 08:00 a.m. to 8:00 p.m. on weekdays; and
  • 09:00 a.m. to 1:00 p.m. on Saturdays.

These restrictions refer to the time zone of the recipient.  It is not allowed to send a direct marketing fax on Sundays or statutory public holidays.

 

Once POPIA is fully in force, it will not be permissible to faxes direct marketing e-mails to individuals without their consent, unless data subjects are customers of the direct-marketers and:

  • Their contact details have been obtained in the context of the sale of a product or service;
  • They are marketed to for the purpose of marketing the marketer’s own similar products and services;
  • They have been given a reasonable opportunity to object, free of charge and in a manner free of unnecessary formality, to the use of their contact details at the time the information was collected and on the occasion of each communication with the data subject for the purposes of marketing.

Finally, it is not possible to send direct marketing mails to individuals and organizations if they have registered on the DMASA National OPT OUT Database