National Self-Regulation

  • ARMAD’s Code of Conduct (ARMAD Cod de Conduita Pentru Prelucrarea Datelor cu Caracter Personal in Marketing Direct)

ARMAD’s objective is to help direct marketing to have a positive image and to increase clients’ and final consumers’ trust. ARMAD self-regulation is binding to its members.

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  • The Code of Advertising Practice, developed by the Romanian Advertising Council (RAC), represents a set of ethical rules to be observed by all those involved in advertising and in any form of commercial communication.

RAC members accept the Code, meaning that they observe the self-regulatory ethical rules imposed by the Code and will do their utmost to determine the other subjects who work in advertising in Romania to meet the specific objectives and provisions of the Code. 

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