The Direct Marketing Association of Finland (ASML) is an active player in the field of self-regulation.
- The Code of Conduct for Telemarketing (March 2013) was devised by the DMA Finland (ASML). The Office of the Data Protection Ombudsman has checked the legality of the Code of Conduct. ASML members are committed to obey the Code.
- The Good B2B Email Marketing Practice 2018 was prepared by the DMA Finland (ASML).
- Electronic Communications as well as procedures in various fields and instructions from authorities have been taken into consideration.