E-mail B2B/B2C

It is not permissible to send direct marketing e-mails to either corporate or individual subscribers without their prior consent.

Direct marketers can use electronic addresses obtained from customers in the context of a sale for the purpose of direct marketing of own similar products or services. This is possible if customers are clearly and distinctly given the opportunity to object to such communication. This option must be free of charge and provided in an easy manner when the data are collected and on the occasion of each message in case the customer has not initially refused such use.

It is prohibited to send direct marketing e-mails if:

  • the identity of the sender is disguised or concealed;
  • an opt-out address is not provided;
  • encourages the recipients to visit web sites that are contrary to special e-commerce laws.

The e-mail must also include the eCommerce information.