Telemarketing B2B/B2C

B2B & B2c

There is no difference in Switzerland between B2B and B2C. Opt-out is laid down by the Federal Law against Unfair Competition (Art. 3, Abs. 1 Bst. u). (only in German, French and Italian available).


It is permissible to perform direct marketing by phone to either corporate or individual subscribers unless:

  • they have clearly opposed to receiving advertising;
  • they are listed in the official Swiss phone directories as objecting to telemarketing.


Automated calls and spam and not allowed. A person must be at the telephone line to answer:


From 1 April 2007, spam is explicitly banned in Switzerland. This applies to all means of telecommunication – and therefore, for example, for e-mail, fax, SMS and the telephone (automatic calling equipment):