B2B & B2c
There is no difference in Switzerland between B2B and B2C. Opt-out is laid down by the Federal Law against Unfair Competition (Art. 3, Abs. 1 Bst. u).
http://www.admin.ch/opc/de/classified-compilation/19860391/index.html (only in German, French and Italian available).
It is permissible to perform direct marketing by phone to either corporate or individual subscribers unless:
- they have clearly opposed to receiving advertising;
- they are listed in the official Swiss phone directories as objecting to telemarketing.
Automated calls and spam and not allowed. A person must be at the telephone line to answer:
http://www.bakom.admin.ch/dokumentation/Newsletter/01315/01750/01756/index.html?lang=de
From 1 April 2007, spam is explicitly banned in Switzerland. This applies to all means of telecommunication – and therefore, for example, for e-mail, fax, SMS and the telephone (automatic calling equipment):
http://www.bakom.admin.ch/dienstleistungen/info/00542/00886/00891/index.html?lang=en
