B2B & B2c
It is not permissible to send direct marketing e-mails to either corporate or individual subscribers without their prior consent.
Double Opt-in is not legally required but it is recommended by the industry’s good practice.
It is possible to send direct marketing e-mails if a commercial relationship already exists. The law allows the data controller to use the contact details already provided by the data subject in the context of a sale for direct marketing of their own products or services, provided that the products or services are similar to those previously sold and that a contract between a company and an individual has been formed and has not stopped at the phase of contract negotiation.
It is prohibited to send direct marketing e-mails if:
- the identity of the sender is disguised or concealed;
- an opt-out is not provided.