Direct Mail B2B/B2C – Opt-Out

B2B Opt-out

Pursuant to the Canadian Marketing Association’s Code of Ethics and Standards of Practice (CMA Code) It is permissible to send direct marketing mail to organizations unless they have requested to be included on the internal do not contact list of the marketing organization.

 

B2C Opt-out

It is generally permissible to send direct marketing mail unless the individual addressee opts out, pursuant to applicable privacy law.  The CMA Code prohibits direct mail marketing to an individual’s address that is registered on the CMA’s Do Not Contact Service or on the internal do not contact list of the marketing organization.