Telemarketing B2B/B2C – Opt-In

It is not permissible to make direct calls for marketing purposes to either corporate or individual subscribers without their prior consent. It is also not permissible to make calls in order to obtain the subscriber’s approval for subsequent direct marketing calls.

For automated calls, prior consent is required.

Section 151 of the Austrian Trade Act authorises address and marketing undertakings, within certain limits, to contact subscribers for their business purposes.