Welcome

  • You’ll find on this new website all the news related to FEDMA’s activities, our position papers and events for the data-driven marketing industry. FEDMA’s missions are to foster ethics and privacy in marketing, harness the potential [...]

From EU Affairs

Recommended Articles

FEDMA

A data-driven business

11th October 2016

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22%  a year. Source: Liberty Global […]

Data protection

Privacy Shield: October 1 Deadline Approaching

20th September 2016

20 SEPT. The Privacy Shield program was concluded between the EU and the US in August this year. Many companies have joined this program, which replaces the U.S.-EU Safe Harbor Framework as a mechanism for […]