FEDMA - Federation of European Direct and Interactive marketing
You are here: Home > Promote > EDUCATION > Country specific information > Article

United Kingdom

 

Main DM training providers:


The Institute of Direct Marketing (IDM)
University of East Anglia, Prof Keith Fletcher
University of the West of England, Prof Merlin Stone and Prof Alan Tapp
University of Greenwich, Prof Matthew Housden
Cardiff University, Prof Martin Evans
The Financial Services Training College, Patrick Mooney
Coventry Business School
Cranfield Marketing Planning Centre
Manchester Metropolitan University: Department of Marketing and Retailing
The London Institute College of Arts and Communications

Qualifications of the Chartered Institute of Marketing (CIM)


Main DM Trade Fair & Congress:


DMA Awards

Seminars organised by DMA UK are to be found under the DMA UK website

Awards:

DMA UK Awards

Bookstores:


  • General: , co.ukwww.amazon.co.ukVirtual library
  • Direct Marketing: IDM books and videos, the Chartered Institute of Marketing (CIM), MCS - The media and communication studies site (review of the communications cyberliterature)

    Career and job opportunities:

  • Provided by the DMA UK to its members only, and on the IDM website, again for IDM members only

    Magazines, newsletters and journals available on the Internet:
    Marketing Direct
    Precision Marketing

  • DM Facts and Figures:
    There are several available publications from the UK DMA.Click here for more information.

  • The IDM publishes the Direct Marketing Guide. It also operates the IDM Knowledge Centre which hosts an on-line reference system with over 500 marketing and e-business texts, all the major marketing reference books, more than 90 market surveys and major desk research studies, copies of relevant codes of practice, back issues of British and US journals and a vast press cutting library. Click here for more information.

    The sections "Business Advice" and "Mail Marketing" of the website of Royal Mail provide national and international guides to posting, information on the use of mail to improve how one's business is perceived, and insights for business campaigns.

  • Other interesting links:
    Department for Education and Employment (UK)
    International Review of Curriculum and Assessment Frameworks Project (Archives)
    National Training Organizations (NTOs)
    Qualifications and Curriculum Authority
    Scottish Qualifications Authority(SQA)