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The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2008-2009 Edition

Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy. Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Data is broken out by consumer and B-to-B markets in 52 industry groupings, 51 geographical regions, 11 major media channels, and 4 intended purpose categories.

2009-05-28 Webmaster

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy. Emphasis on Short-Term Forecasts!

Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years. Access the latest top-line data, highlighting:

  • Return on Marketing Investment
  • DM Advertising Expenditures DM-Driven Sales
  • DM-Driven Employment
  • DM Impacts by State and by Industry Plus,

Brand New Content!

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending & sales by Media/Channel and Intended Purpose of Offer. Data is broken down by channel, industry, and business model including: 52 major industry groupings 51 geographic regions 11 major channels: Direct mail (Non-catalog) Direct mail (Catalog) Telemarketing Email Internet marketing Direct Response Television Direct Response Radio Direct Response Magazines Direct Response Newspapers Direct Response Insert Media Other 4 intended purpose categories: Direct order Lead generation Retail purchase Fundraising 2 major markets: Business-to-Consumer Business-to-Business Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!

Please click here for the table of contents.