Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

In October 2008 Swiss Post International (SPI) published the first edition of the Direct Marketing Passport to Eastern Europe. This practical-sized manual contains 160 pages of specialist knowledge about direct marketing in the print sector and mail order industry for five eastern European countries and Russia. The compendium is now available free of charge from SPI.

How? For any Racom book you buy, you will get a 15% discount off the list. In addition, a 15% contribution will be made to FEDMA...

Companies that want to take advantage of dissolving borders and the continued advance of globalization to tap into foreign markets are finding that international direct marketing is a key to successful advertising campaigns. How does it work? What's the key to successful direct marketing? "International Direct Marketing - Basics, Best Practice, Marketing Facts", provides a guide to direct marketing essentials.

English version