This best-seller is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry. It will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising. Compare response rate benchmarks specific to your campaign with: 6 media applications 2 different campaign objectives- direct order and lead generation Breakdown by 13 industries.

The Fact Book has arrived! Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes new media data, such as mobile marketing, search engine marketing, social media marketing, and more. We've pulled from over 30 leading research sources to bring you 12 chapters and more than 250 charts with clear actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!

To buy or not to buy—does your message deliver? That is the question addressed in this all-encompassing view of consumers’ responses to direct marketing.

The marketing landscape is shifting; are you ready? And more importantly - how do your customers feel? This primary research study from DMA examines the current trends and applications for mobile marketing. In this report, you will be able to identify which mobile marketing techniques resonate best with consumers and which consumer products categories have found the most success with this up and coming marketing channel. What type of mobile communications will consumers respond to? Use this report to find out if you're dialed-in to the latest in mobile marketing!

Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy. Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Data is broken out by consumer and B-to-B markets in 52 industry groupings, 51 geographical regions, 11 major media channels, and 4 intended purpose categories.

Is all marketing converging? Expert marketers certainly think so. DMA has discovered and studied the benefits of fusing together two fields once viewed as separate: "brand" and "direct". Through studies and surveys of both direct marketing and branding experts, this report answers many important questions about the binding of the two fields. The surveys examine practices associated with "branding" or direct marketing; who uses them, how they affect each other, and how they affect brand strength and marketing performance. This report contains data about convergence and reports for key market segments. It provides the most up to date surveys available about the many components of this innovative convergence of "direct" and "branding".

How can you make Web 2.0 work for you with the integration of your Direct Marketing and Branding efforts? Find that out with DMA’s first-ever New Media Emergence in DM & Brand which will provide you with valuable insights gathered from self-identified experts in the areas of Direct Marketing and Brand Building. You will see how this marketing channel is being used today and its projected use for the future. Take a deeper look through the eyes of a Web 2.0 authority. The expert commentary, advice, and analysis will help you navigate the world of Web 2.0 for greater success with your customers.

Today's Marketing is all About Integration…Benchmark Your Media Mix to Improve Your Campaigns. DMA is proud to introduce top line research to help improve your bottom line. Get your copy of The Integrated Marketing Media Mix: Benchmarks and Trends for Successful Campaigns today! You'll gain valuable insight into integrated marketing campaigns with up-to-the-minute information on media practices, trends, budget allocation, and revenue generation. Get the guidance you need to coordinate the many facets of your marketing campaigns. Start putting together your best integrated media mix today when you reference DMA's Integrated Marketing Media Mix: Benchmarks and Trends for Successful Campaigns.

The most detailed benchmarking survey covering the Catalog, and Interactive segments! This new edition marks the 16th consecutive year that DMA has surveyed and benchmarked the catalog industry. You'll discover which channel is producing the largest proportion of revenue, what factors influence sales, and much more. This edition also includes a special summary report from Abacus based on hundreds of millions of transactions from over a million households.

Are your DM Practices Making Perfect Promotions? Get the insights you need to create more effective DM promotions in today's challenging economy. Discover the most common contact strategies, how companies test their campaigns, how direct mail differs when targeting prospects vs. current customers, and much more. With the extensive amount of data we received, we were able to break out many of these statistics by company size, volume of direct mail sent, and B-to-B vs. B-to-C marketing. With responses from all types and levels of direct marketing professionals, this is the report for you!