FEDMA - Federation of European Direct and Interactive marketing
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Self-Regulation

FEDMA has initiated a mosaic of self-regulatory schemes for e-commerce, called the "Ring of Confidence", in order to ensure consumer confidence online and strengthen the e-commerce and interactive marketing business sector.


FEDMA emphasises the importance of combining private sector initiatives with a clear, consistent and predictable legal framework. As an alternative to strict and inflexible legislation or supplement to soft legislation, FEDMA has adopted

FEDMA participates actively in the adoption of international codes of conduct through the International Chamber of Commerce (ICC) and the European Advertising Standards Alliance (EASA).

FEDMA strongly encourages its members to use preference services to purge their mailing /telephone /fax /e-mail lists (refer to guide - see above).

FEDMA is currently revising the Code of Conduct for E-Commerce and Interactive Marketing. The Code is playing an important role in each DM market and has, among others, been translated into Portuguese by the Portuguese Direct Marketing Association. FEDMA is currently also working on a Best Practices Guide for the Environment.