Preference Services in Europe

Preference Services offer protection for consumers who do not wish to be contacted by companies for DM purposes.

Most European countries have preference services for mail, phone and fax, while an e-mail preference service has been set up at a global level, with the ability for national portals to participate.

FEDMA strongly encourages all direct and interactive marketers to respect consumers' wishes and use preference services.

Guide to Robinson Lists & Preference Services 2007

In its second year running, the US DMA and FEDMA has just published a new, updated version of its Guide to Preference Services/Robinson Lists around the world.

The survey identifies existing procedures and contact points in 27 countries for individuals to register with preference services lists and for companies to use these lists.

The country-by-country survey also compares the volume of names registered in different countries.

 For more information, please click here

 Is your country missing from the current guide? Can you help us fill in the gaps?

Then FEDMA would love to hear from you. Simply answer the following questions regarding each preference service/suppression file available in your country, and send the answers to in Contributors will receive a free copy of the next edition of the guide.fo@fedma.org

General Questions:
- Your country?
- Laws (if any) restricting cold-calling (unsolicited phone calls) or sending unsolicited direct marketing communication by mail/SMS/fax/e-mail to consumers/companies?

Specific questions (Please answer these questions in terms of each preference service/suppression file available in your country):