FEDMA - Federation of European Direct and Interactive marketing
You are here: Home > Protect > Codes and Self Regulation > Article

October 2006

New Ethical code guides marketing communications worldwide

To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.

The increasing level of consumer demand and technological advancement has caused the way marketers interact with their customers to change.

 

The new ICC code-the ICC International Code of Advertising Practice, is the eight revision since its initiation in 1937.

Please download the ICC code here or you can enter the ICC website and download the code here.