FEDMA - Federation of European Direct and Interactive marketing

Welcome to the Membership Council section

This section contains all the information you need on FEDMA Membership councils.

The List Broker Council is a pan-European network of more than 50 list brokers, list managers, list owners, and users from 17 countries who have joined this Council to discuss the latest trends in the list industry. 

The Agency Council was launched in June 2006, and is set out to prepare a legal and market environment survey of what information DM agencies need from the European level to help brief  their  clients.   The Council will look at the issues of creativity. FEDMA  presently  produces  the  “Best  of  Europe,”  a collection of award winners  at  the national level. The Council will also study issues such as improving  targeting,  the  best  use  of new media, and new media research measurement.

Mr.  Steve  Grout,  the  Managing Director and Chief Development Officer at Rapp  Collins  Europe  and  the  Chair of the Council, stated after our first meeting; “Integrated  marketing has introduced new complexities for everyone. How do we exploit the new  opportunities  and combine them with the traditional media?  How  can  specialized  agencies cooperate and work most effectively with  the  media choices we now have?”
 
We are currently planning the next meeting to be held in May 2007.

The New Media Council / E-Commerce Council:

E-mail- and online marketing in general has an enormous potential as a marketing medium. However, the problem of spam is giving the e-mail marketing industry a bad name, and is leading to more and harsher laws and regulations around the world. It is imperative that key industry players work together to combat the threats to the industry by following and promoting best practice and respecting consumers’ wishes.

 
It is widely agreed that to solve the problem of spam, all key players, including legitimate e-mail marketers, must be involved. However, to truly have an impact it is important that the industry speaks with one voice. This group will develop industry standards for best practice in e-mail marketing, and work to formulate a common industry position on spam related issues including legal restrictions, certification initiatives, filters and other technological advances and changes in the nature of spam itself. The Council also covers SMS marketing and looks at trade barriers concerning online/email marketing across borders.
 
This Council is set out to discuss ways to combat the problems with spam and also to discuss how we all can promote the various e-business channels.

CRM Council was set up to look at CRM issues, encourage training, best practice, exchange of views/networking.

The Teleservices Council is a focal point for professionals from telesales, telemarketing, customer services, call centres and other use of the telephone for marketing. Its mission statement is to support FEDMA to protect users of Teleservices from potential negative publicity. The Teleservices Council also aims to provide information to the industry and the public at large, and also networking opportunities. Finally, it aims to promote the use of the telephone and other interactive media, in order to raise the status of telephone as a primary marketing tool, together with the people who use it.