FEDMA - Federation of European Direct and Interactive marketing

Learn your permission marketing ABC and earn your Certificate of Participation from FEDMA

Do you want to race ahead of your competition building your own opt-in database? Do you want to understand how you can setup up and execute a winning email marketing strategy? Do you prefer to be 100% sure that your database is legally bullet proof? Would you prefer to know exactly what you are allowed to do within the different communication channels? If the answer is yes in any of these questions please make sure to register for these events!

The Permission Based Marketing training is comprehensive and inexpensive online training course aimed at providing you a clear and concise knowledge on how to successfully build strong permission based marketing campaigns that will drive profitable sales and loyalty.

Through relevant and practical case studies, the 5 integrated modules will give you a range of skills required to perform permission based marketing successfully and effectively.

To have a closer look at the curriculum please click here.

 At only € 300 you get all of this:

- access to 5 relevant course modules, each taught by a recognized international expert
- a handy permission marketing “handbook” developed by FEDMA
- an official Certificate of Participation issued by FEDMA

Please note that the course takes place online. All you need to attend is a browser.

Permission marketing course dates
The course takes place on the dates below. Each module has a duration of between 60-90 minutes + questions and answers session.

Module 1: Acquiring permission and privacy 04.09.2008 at 11 CET
Module 2: Communication channels 11.09.2008 at 11 CET
Module 3: Pan-Europan opt-in/opt-out rules 19.09.2008 at 11 CET
Module 4: Retaining permission, increase loyalty 02.10.2008 at 11 CET
Module 5: Round and 20 tips and bonus material 10.10.2008 at 16 CET

Course teachers
The course is organized in a joint venture between FEDMA and Fokus Integrated.

Mr. Jørgen Nygaard Andreassen

Mr. Michael Leander Nielsen

Guest speaker:

Mr. Goetz Brandau

Fill in all appropriate fields below. Once you press the submit button, you will be taken to the payment page. An invoice issued by FEDMA will be sent to you in a few days. If you do not wish to pay online, kindly contact FEDMA here


Yes, I want to attend the “Permission Marketing ABC” online course. I understand that the course takes place online. Upon completion I will receive a Certificate of Participation and the FEDMA permission marketing handbook. The course modules will be available for playback for 1 month preceding each of the 5 course modules.