FEDMA - Federation of European Direct and Interactive marketing
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Presented by DDV (German DMA), Acxiom and FEDMA

Free webinar on the new German Data Protection law

By attending this webinar you will receive crucial information about how the new German Data Protection law will impact your business.

FEDMA workshop Wednesday 25th November 2009 during the Eurobest Festival in Amsterdam

Decoding Email Marketing

The FEDMA email marketing benchmark study is a unique initiative that aims to measure and benchmark the quality of pan-European email marketing. The study is being run on an annual basis – be one of the first to see the results if you attend this workshop.

5 tips for better email marketing targeting and segmentation

Relevant email marketing messages are opened and responded to. Yet most marketers still apply a...





 

How to use social networks to engage your prospects and customers webinar

Engaging prospects and customers' through social networks can be a good strategy for many companies. But how...



 

Study urges firms to boost the relevance of direct marketing

A new study, published by database marketing and consumer insight firm KDB, has revealed that growing businesses should look to improve the relevance of their direct marketing.

The study indicated the need for...



 

17-22 October 2009

Save 20% on your registration for the DMA 09 Conference in San Diego

With so many options competing for your attention it’s easy for your message to become FRACTURED. And if you feel overwhelmed, how must your customers feel? Regain your big-picture perspective and bottom-line focus at DMA09 — the global event for integrated marketing!

Smaller subscriber lists generate higher open rates

The Email Marketing Metrics Report by MailerMailer published a report about Email marketing. According to this research emails delivered to...





 

FEDMA in Cannes: Converging brand and direct to kick butt in a down economy

This week FEDMA attended the International Advertising Festival, Cannes Lions, and here is a quick update on how things went.
 
FEDMA was one of the first to present the prestigious seminars and we brought with us Richard Rosen, President, CEO – ROSEN, to talk about convergence between brand and direct. The seminar attracted around 150 direct and interactive marketers and was really well received.

Dr. Diane Rinas (DHL) awarded the FEDMA & Holmen Paper Direct Marketer of the Year

During the NextMarketing Conference 5-7 May Dr. Rinas was awarded the prestigious FEDMA & Holmen Paper Direct Marketer of the Year for her remarkable contribution to the European marketing industry...