Main training provider for Direct and Interactive Marketing:
University of Parma, Cristina Ziliani, Professor of Direct, Database and Internet Marketing, Facolta di Economia, Via J.F. Kennedy 6, 43100 Parma, tel: 0039 0521902393, fax: 0039 0521 902436, e-mail: Cristina Ziliani
For call centre :
A foundation called “Fondo di Formazione per I Lavoratori interinali”, created in February 2002, whose objective is to train or retrain temporary workers and to run call centre activities (lead by Adecco Call Centre Solutions, Angelo Custina).
University of Siena, Sebastiano Bagnara, Via del Giglio 14, 53100 Siena, tel: 0039-0577-48622, fax: 0039-0577-298461, e-mail: Sebastiano Bagnara
Main DM Trade Fair & Conference:
The bi-annual “Conference on Micromarketing” hosted by the University of Parma gathers marketing managers in the FMCG and retail sectors.
Books:
“E-Commerce marketing. Direct, database and Internet Marketing”, written by Cristina Ziliani and published by McGraw-Hill in 2001. This book is the result of an academic –practitioner cooperation. It covers privacy legislation, geomarketing and profiling, with a mix of theory and case studies.
“ CRM Web Call Centre in Italia”, Reference guide published by Markab, Edition 2000. The main focus of the book is on technology, but there are some links to CCMC.
Magazines, newsletters and journals available online in Italian:
"Industria & Distribuzione", Academic review: hosted by the University of Parma. It provides a qualified forum for research in retail marketing, industry-trade relation and e-commerce topics
DM links:
AIDIM website
The website of CMMC, Customer Management Multimedia Callcentre has a lot of material and interesting links to other sources of information - contact M. Massone.
