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Direct marketing. The key to success in international markets (English)

International Direct Marketing

Companies that want to take advantage of dissolving borders and the continued advance of globalization to tap into foreign markets are finding that international direct marketing is a key to successful advertising campaigns. How does it work? What's the key to successful direct marketing? "International Direct Marketing - Basics, Best Practice, Marketing Facts", provides a guide to direct marketing essentials.

English version

 EUR 49,95  Add to cart  
2007-03-01 Webmaster
"International Direct Marketing – Basics, Best Practice, Marketing Facts" delivers valuable information for integrated planning and implementation of marketing campaigns. The book serves as a solutions-oriented tool for sound, strategic planning – the key to achieving a “direct hit” with any given target group. By combining the research perspective with success stories from the real world of direct marketing and up-to-date country data, the book not only appeals to a diverse audience, but also provides an integrative look at the subject matter. And with its extra focus on Asia, the new edition covers the necessary advertising know-how for successful entry into the world's number one growth region.

Price:
EUR 49.95 + p&p
 

If you would like further information, contact FEDMA Marketing Manager, Jørgen Nygaard Andreassen at +32 2 778 99 28.