Data & Privacy: FEDMA Charter on Ethical Data Management

The General Data Protection Regulation is in its final steps. However, in a Data-Driven Economy, is it really the end of the journey? Data, more than ever, is the key for growth. Data, more than ever, has to be protected. Talking about Privacy and data protection, is it time for the businesses to look at self-regulation?

On the occasion of the European Data Protection Day, FEDMA, the Federation of European Direct and Interactive Marketing, together with Ms Anna-Maria Corazza-Bildt, Member of the European Parliament, hosted an event on Data & Privacy: Striking the Right Balance. You can see the press release of the event.

This event was the opportunity for the Data-Driven Marketing Industry to commit further to the consumer.

Our panel of experts (Mr Martin Abrams, Mr Olivier Proust, Mr Todd Ruback, and other experts) examined the urgency of finding the right balance between the potential of data for delivering better services and the importance of respecting individual’s privacy and keeping trust both online and offline. The discussions examined how self-regulation can help finding this middle ground to respond to the increasing use of data at both European and global level. 

In looking at the opportunity for industry to develop self-regulation in the field of data protection and privacy, this event was the occasion for FEDMA to launch its Charter on Ethical Personal Data Management for the Data-Driven Marketing industry, as first step towards the review of the organisation's existing codes of conduct and the development of a dedicated self-regulatory programme.

FEDMA paves the way towards European Compliance on Privacy and Ethical Data Management. The first step is the development of this Charter on Ethical Personal Data Management. Marketers can agree on simple rules and guidelines. Developing and signing this Charter will be the milestone to continue in the right direction. The follow-up is the development of a European label for Ethical Data Managers and compliant organisation through workshops, legal assistance, and a self-regulatory process to achieve European Legal Compliance, delivered by FEDMA, the only omnichannel Marketing Federation recognised by the EU institutions.


Through its many activities, FEDMA is dedicated to building the business of cross-border Data-Driven marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the one-to-one industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.