The Value of 1-to-1 Marketing

About FEDMA

FEDMA is the official interface of the Data-Driven marketing Industry with the European institutions, policymakers and regulators.
FEDMA is the single voice of the European Data-Driven Industry in Brussels

Check out our new infographic on the value of 1-to-1 marketing in Europe!

The New FEDMA 2016 Legal Fact Pack is out!

A successful marketing campaign needs to respect the preferences of the consumer and the marketing rules in each market. The good news for marketers is that all answers can be found in the new FEDMA 2016 Legal Fact Pack!

FEDMA – representing the Data Driven Marketing industry is proud to announce the launch of its latest publication, the FEDMA 2016 Legal Fact Pack (order it now!).

FEDMA has a long tradition of contributing to the improvement of the standards and reputation of the Data-Driven Marketing sector as a whole. The FEDMA Legal Fact Pack is exemplary in this respect, demonstrating that FEDMA and the Data-Driven Marketing industry adhere to the highest standards of ethics and professionalism.

The latest edition of the FEDMA Legal Fact Pack is a comprehensive information pack containing essential facts on Data-Driven Marketing legislations in most European countries, and a number of other countries in the world. The new edition now includes 8 additional countries, and covers a total of 31 country fact-sheets.

The FEDMA 2016 Legal Fact Pack provides information on national data protection regulations and B2B and B2C marketing legislation. The publication includes existing Robinson lists and preference services, and now includes a new section on sales promotion.

The study is a vital source for all Direct Marketing practitioners to plan their marketing campaigns in European markets.

In more details, each country factsheet includes the following:

  • Marketing rules for BtoB and BtoC for Direct mail, email, telemarketing, SMS, Fax and rules for cookies consent
  • Information on notice and privacy policies
  • Preference services and Robinson lists
  • Reference to data protection and electronic communication legislations, contact of the Data Protection Authority.
  • Information on registration of databases, legal grounds for processing personal data, legal definition of consent, data subjects rights
  • Rules for international data transfer 
  • Rules on sales promotion
  • Contact details of the local Direct Marketing Association and reference to existing self-regulation codes of conduct.

The FEDMA 2016 Legal Fact Pack covers the following countries: Argentina, Australia, Austria, Belgium, Canada, Croatia, Czech Republic, Denmark, Finland, Germany, Greece, Hungary, India, Italy, Ireland, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom and the United States.

 

The publication is available in digital format for purchase.

 

FEDMA members are entitled to a reduced price of 300 EUR (600 EUR for non FEDMA members). If you need any further information on this new publication, do not hesitate to contact FEDMA at +32 2 778 99 27 or send an email at mfiquet(at)fedma.org.

 

If you are interested in buying the publication, please fill in the purchase order form and send it to mfiquet(at)fedma.org

Questions about Data Protection?

FEDMA produced a Myhtbuster and Frequently Asked Questions document to help the Marketing Industry to understand what is inside the General Data Protection Regulation and what it means for them.

The FAQ has been translated in French by the UFMD and is available here.

FEDMA principles on Ethical Data Management

FEDMA Ethical Data Management Charter (pdf)

Communication in general and marketing in particular went through colossal changes with fast technological evolutions (internet, social media, mobile, internet of things…). Those waves have changed the way brands communicate and the way individuals consume. Individuals have a voice and demand interactivity in all media - including advertisements. One-way communication is not enough anymore when the consumer wants to play an active role. The digital world has forced communication to become interactive. Furthermore, through the millions on digital and social media, it’s also true that the consumer wants to be perceived as unique among millions. Brands have decided to put the consumer in the centre of their strategy and to offer him personalized communication and a real-time experience.

Personalized communication, real-time and interactive dialogue, one to one communication, all the new communication business models are based on data. Direct marketing is the most efficient and respectful communication channel. Direct and Interactive marketing’ success is based on data: we are the Data-Driven Marketing industry!

Access to data is, the basis of our work and our main asset, in a world where privacy and data protection have become an increased concern, and where transparency to the individuals and ethics in data management are lagging behind.

The Direct and Interactive marketing industry has worked for decades and still works every day to build and maintain the most important asset we have: the consumer trust.

For these reasons, FEDMA put the steps to achieve a European Compliance on Privacy and Ethical Management. The first step has been the development of this charter on Ethical Data Management. Marketers can agree on simple rules and guidelines. Signing the Charter is the first milestone in the right direction. The follow up is to develop a European label for Ethical Data Managers and compliant organisations through technical workshops, legal assistance, and a self-regulatory process to achieve European Legal Compliance, delivered by FEDMA, the only omnichannel marketing federation recognized by the EU institutions.

About FEDMA

Through its many activities, FEDMA is dedicated to building the business of cross-border Data-Driven marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.

FEDMA’s Charter on Ethical Personal Data Management for the Data-Driven Marketing industry, is first step towards the review of the organisation's existing codes of conduct and the development of a dedicated self-regulatory programme. FEDMA paves the way towards European Compliance on Privacy and Ethical Data Management. The first step is the development of this Charter on Ethical Personal Data Management. Marketers can agree on simple rules and guidelines. Developing and signing this Charter will be the milestone to continue in the right direction. The follow-up is the development of a European label for Ethical Data Managers and compliant organisation through workshops, legal assistance, and a self-regulatory process to achieve European Legal Compliance, delivered by FEDMA, the only omnichannel Marketing Federation recognised by the EU institutions.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the one-to-one industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.