Marketing Summit


Special Thanks to Microsoft for hosting this Event

(The Marketing Summit will take place at the Microsoft Center - Rue Montoyer, 51. Brussels)

As disruptive technologies are invented, marketers must sustain trust. This event will help participants answer three questions: 

What are the innovation trends that marketers need to be aware of?

What are the remaining barriers or challenges to becoming a data-driven European economy?

How to reach the right balance between Big Data and privacy?


9.30-10.15. Registration

10.15-10.30 Welcome by Sébastien Houzé

10.30 – 11.10: Kumardev Chatterjee, European Young Innovators Forum speaker

11.10 – 12.45: The marketer and New Data Era

Olivier Proust, Of Counsel Privacy, Security & Information , Fieldfisher

Dean Russel, Creative Strategy Director, EMEA, Lewis PR

Corinna Schulze, SAP, speaking on behalf of Big Data Value Association (BDVA)

14.00-16:00: Leveraging Big Data in Europe

Maciej Surowiec, Manager, EU Institutional Relations, Microsoft

Patrick Billens, Big Data Business Leader, IBM

Massimiliano Minisci, Director EU Public Policy, GS1 AISBL

Catherine Lindo, Director EMEA Region, Merkle Inc

To register, please send this registration form to mmorcuende(at)


About FEDMA 

Through its many activities, FEDMA is dedicated to building the business of cross-border Data-Driven marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.

FEDMA’s Charter on Ethical Personal Data Management for the Data-Driven Marketing industry, is first step towards the review of the organisation's existing codes of conduct and the development of a dedicated self-regulatory programme. FEDMA paves the way towards European Compliance on Privacy and Ethical Data Management. The first step is the development of this Charter on Ethical Personal Data Management. Marketers can agree on simple rules and guidelines. Developing and signing this Charter will be the milestone to continue in the right direction. The follow-up is the development of a European label for Ethical Data Managers and compliant organisation through workshops, legal assistance, and a self-regulatory process to achieve European Legal Compliance, delivered by FEDMA, the only omnichannel Marketing Federation recognised by the EU institutions.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the one-to-one industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.