Marketing Summit

MARKETING SUMMIT 2015

Special Thanks to Microsoft for hosting this Event

As disruptive technologies are invented, marketers must sustain trust. This event will help participants answer three questions: 

What are the innovation trends that marketers need to be aware of?

What are the remaining barriers or challenges to becoming a data-driven European economy?

How to reach the right balance between Big Data and privacy?

Agenda highlights (Agenda in full):

9.30-10.15. Registration

10.15-10.30 Welcome by Sébastien Houzé

10.30 – 11.00: Kumardev Chatterjee, European Young Innovators Forum, Keynote speaker

11.00 – 13.00: The marketer and New Data Era

Cornelia Kutterer, Director of Digital Policy, Microsoft EMEA Microsoft

Olivier Proust, Of Counsel, Fieldfisher

Dean Russel, Creative Strategy Director, EMEA, Lewis PR

Corinna Schulze, SAP, speaking on behalf of Big Data Value Association (BDVA)

(Speakers' bios)

14.00-16:00: Leveraging Big Data in Europe

Maciej Surowiec, Manager, EU Institutional Relations, Microsoft

IBM

Massimiliano Minisci, Director EU Public Policy, GS1 AISBL

Didier Blouzard Datexis

(Speakers' bios)

This event is open to non FEDMA members for a small fee. To register, please send this registration form to mmorcuende(at)fedma.org.

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About FEDMA 

Through its many activities, FEDMA is dedicated to building the business of cross-border Data-Driven marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the one-to-one industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.