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Press Release: 22 September, 2006. Brussels, Belgium

ICC completes Consolidated Code on Advertising and Marketing Communication Practice

PRESS RELEASE

Brussels, 22 September 2006

ICC CODE ON ADVERTISING AND MARKETING COMMUNICATION PRACTICE

On 7 September, the ICC announced that it completed its Code on Advertising and Marketing Communication Practice.

 

The International Chamber of Commerce launched the Consolidated Code on Advertising and Marketing Communication Practice this month. FEDMA is very pleased to hear about this development as it worked hard in helping to complete and adopt the new Code – which contains a set of rules to help guide the advertising and marketing industry through the emerging challenges of the 21s t century.

 

Director General of FEDMA, Alastair Tempest, who was an active member of the Drafting

Committee, stated “The ICC started its marketing codes many years ago, and from time to time added new codes (the initial Direct Mail Code related to direct marketing was adopted in 1978) or revised existing codes. The results were not always consistent. We therefore greatly welcomed this consolidation process. A lot of duplication and – we hope – all the potential inconsistencies have been removed in this new Consolidated Code. For example, the Direct Marketing code and the Guidelines on Internet Advertising have been brought together and also brought in line with the Advertising Code. FEDMA would like to mention in particular the enormous help given by Philip Cohen, who provided advice and valuable help during the long redrafting process.”

 

The new Code includes guidelines for marketing an d advertising on the Internet, the do’s and don’ts for advertising to children, as well as a synergy of previously adopted best practices codes. With the new guidelines in place, the ICC and FEDMA hope to strengthen selfregulation and standardization within the commercial communication industry. The Code will be officially published on 28 September 2006.

 

For more information, please contact Justine Korwek at jkorwek@fedma.org

 

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Note to Editor

About FEDMA
FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members.

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For more information, please contact:

FEDMA
Justine Korwek
PR and Communications Officer
Tel: +32 2 776 0391
E-mail: jkorwek@fedma.org

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