FEDMA - Federation of European Direct and Interactive marketing
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Germany

 

Main training providers for direct marketing:


BAW, Bayerische Akademie fur Werbung und Marketing
DDA, Die Deutsche Direktmarketing Akademie
ECDM, European Center of Database Marketing
Universitaet Kassel, Prof. Huenerberg and
Ralf Bebenroth
Universiteat Gesamthochschule Siegen, Prof Henry Schaefer
Institut für Direktmarketing,
Muenchen, Prof Robert K.Bidmon

Main DM Trade Fair & Congress:

DIMA
 

DDV:

 

  • Seminars organised or recommended: DDV website, Horizont website, or Medien Akademie
  • Awards: e-talents internet award (for young designers) and Alfred Gerardi Award for the best Phd Thesis on direct marketing
  • Education guide: The annual JED Guide from  DDV gives a very complete overview of DM education and vocational training providers in Germany

    Bookstores:

  • www.fischers-buchshop.de
  • Advertising and creative: www.gwa.de www.mk-h.de
  • General: www.amazon.de www.bol.de www.buecher.de www.buch.de www.buchhandel.de www.buchkatalog.de www.libri.de www.lob.de www.mi-verlag.de www.dfv.de www.weka.de
  • Direct Marketing: www.ddv.de  www.gabler-verlag.de www.im-marketing-forum.de www.luchterhand.de www.BuisnessWorld.de
  • Mail: www.deutsche.post.de
  • Media: www.aim-mia.de  
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    Carrier and job opportunities:
    www.ddv.de
    www.bwverlag.de
    www.karrierefuehrer.de
    www.jobchance-callcenter.de

  • Magazines, newsletters and journals available online in German: www.acquisa.de
    www.beck.de (sales and marketing)
    www.gabler.de
    www.teletalk.de (call center)
    www.emar.de
    www.horizont.net
    www.onetoone.de
    www.direktportal.de
    "Direktmarketing Deutschland 2001" , produced by Deutsche Post can be ordered from Deutsche Post AG, Direkt Marketing Monitor, Postfach 5333,D-37568 Einbeck, Germany, Fax Nr.: +49 1802 17 14 17


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