FEDMA - Federation of European Direct and Interactive marketing
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France

 

Main training providers for direct marketing:

Université Lille I/IAE/IEMD, offers a Master in Direct Marketing and Distance Selling - contact Professor Mihai Calciu for further information
Université Pau, Professor Christophe Benavent and Lars Meyer-Waarden
Université Paris IX Dauphine, DMSP
Hautes Etudes Commerciales, HEC

 

Main DM Trade Fair & Congress:

VAD, annual meeting point for the European Distance Selling and Direct Marketing Industry

Seminars:

The website of IEMD IEMD and the IAE Caen provide good suggestions for books and interesting websites related to education and training.

Carrier and job opportunities:


Check the stage and job openings of the

Magazines, newsletters and journals available online in French:

  • E-commerce: www.journaldunet.com, www.planete-commerce.com
  • Internet: www.france.internet.com
  • Creativity: www.toutsurlacom.com
  • Surveys: www.strategies-online.com
  • Relationship marketing: www.e-marketing.fr
  • Legal: www.cnil.fr
  • Direct Marketing: www.infosmd.com
  • CRM, data mining and e-marketing: www.planeteclieu.com
  • Research: Publications de l'AFM and Revue Francaise de Marketing

    Foundations and research institutes:

  • The French Retailing Foundation IEMCD (Institut Européen du Marketing, du Commerce et de la Distribution)
    Institut de Recherches Economiques et Sociales des Télécommunications (IREST), Institut de Recherches et de Prospective Postales (IREPP)

  • Bookstores: University libraries, Library of the University of Toulouse IEMD, provides a list of the DM events taking place in France.