FEDMA - Federation of European Direct and Interactive marketing

FIMAC: FEDMA's Interactive Marketing Council

2008-11-12 Webmaster

Dear FIMAC member! Welcome to your area of the FEDMA website!

This page will serve as a discussion forum where you can discuss, exchange and explor ideas, knowledge and experitise together with your European colleagues.

We will also post meeting documents, interesting articles, videos, presentations etc here, so please make sure you visit it frequently!

 

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    FEDMA's Direct Marketer of the year award
    Posted by Jorgen Nygaard Andreassen (jandreassen AT fedma DOT org) [2009-01-12]
    What do you think about the following definition? Please feel to rewrite, comment etc here!

    The FEDMA [SPONSORNAME] Direct Marketer of the Year Award has been created by FEDMA to provide the direct and interactive marketing industry in Europe with a means of recognising the achievements of an individual who has made an exceptional contribution to the direct and interactive marketing industry.

    The nominee must be an individual whose contributions stand out or who has materially contributed to the growth and success of an area of direct and Interactive marketing, preferably within the area of pan-European Direct and interactive Marketing.

    The award is presented once each year. In 2009 the Award winner will be presented in conjunction with the NEXT Marketing conference in Barcelona, which takes place from the 5th. to the 7th. Of May 2009.


    Email marketing benchmarks - Pan European
    Posted by Michael Leander Nielsen (mln AT fokusintegrated DOT com) [2008-11-13]
    In my opinion critical mass in # of respondents is crucial for email marketing benchmarks to provide value. But I am sure there is a need for it, and we simply need to clarify what exactly it is what would like to benchmark, and - equally important - how we are going to promote participation across Europe.

    Moreover, I believe it is important to collect data from end-users as well as agencies and email service provicers.

    I am willing to push it hard throug the Marketingboss Group consisting of more than 6.000 CMO's.


    2009
    Posted by Jorgen Nygaard Andreassen (jandreassen AT fedma DOT org) [2008-11-12]
    Hi,

    It would be interesting to hear how your market will look like in 2009. Is is likely to grow or are you expecting a decline?