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FEDMA's Interactive Marketing Council (FIMAC) will publish the first ever Pan European Email Marketing Benchmark in October 2009.

FEDMA's Email Marketing Benchmark survey

FEDMA's Interactive Marketing Council (FIMAC) will publish the first ever Pan European Email Marketing Benchmark ever!

FEDMA's Interactive Marketing Council (FIMAC) will publish the first ever Pan European Email Marketing Benchmark ever!
 
The FEDMA email marketing benchmark study is a unique initiative which aims to measure and benchmark the quality of pan-European email marketing. The study will run on an annual basis.
 
The study will be divided into three parts: a section benchmarking marketers’ (clients) results; a section benchmarking Email Service Providers’ (ESPs) results; and a comprehensive overview of the legal issues which impact on email marketing in Europe. The report provides detailed and up to date guidelines on data protection and regulations in 23 countries. The clients’ and ESPs’ sections will look at volumes, open rates, bounce rates, opt-out rates, delivery rates, click through rates, frequency, purposes, forecasts, based on main segments that utilise the email marketing communication channel. Both marketing to business to business, and business consumer communication are covered.  
The study offers both a European and national perspective of the analyzed segments.
 
An executive summary of the FEDMA Pan European Email Marketing Benchmark will be made available to all ESP’s and enduser marketers whom contribute data to the study. FEDMA members will receive a special discount! 
 
The study is supported by numerous national Direct Marketing Associations – some of these will even offer national reports with additional contents relevant to specific to each country.
 
This project is kindly sponsored by Alterian, international provider of an Integrated Marketing Platform.
 
If you have any questions, please contact FEDMA’s Marketing and Membership Manager Lena Jaggi at +32 (0) 2776 03 97